A Lebanese trading brand that needed to feel trustworthy, not hype — a sharp identity and a way to teach a first-time audience the market without scaring them off.
وسلسلة «اتداول مع ياسمينا» — التداول بلبناني، خطوة بخطوة.
Most forex content sells a fantasy — profit screenshots, a rented car, a “secret.” It builds hype and burns trust. Coin & Shares wanted the opposite: an audience that actually understands the market before risking a dollar.
So we built Yasmina — a Lebanese beginner who learns out loud, mistakes included. Every episode turns one intimidating concept into a two-minute lesson in plain Lebanese Arabic. The brand stops selling luck and starts teaching literacy — which is what earns long-term trust.
«بلّشت من الصفر، وخسرت بالديمو قبل ما ربح بالحقيقي. كل حلقة بشرحلك غلطة تعلّمت منها — حتى ما تعيدها إنت.»
The symbol is a structured hexagonal system — two interlocking forms that visualise the flow and exchange of value in trading. Confident, geometric, and legible at any size, from an app icon to a billboard.
Logo grid
Primary lockupOne system, applied end to end — digital launch, out-of-home, and stationery — so the brand reads the same everywhere it shows up.
Every post is a hook — a market event, a concept, or a myth, dramatised in the brand’s cinematic green-and-black world. One idea, one takeaway, engineered for reach.
