Sorting at
the Source

One town, two bins, a shared habit.

The brief was simple and hard at once: get a whole town to separate organic from non-organic waste — at the source, in every kitchen. We built #ضروري_نكفّي as a complete civic identity: a provocative social series to shift attitudes, and a print system that placed the how-to exactly where decisions get made — on the brochure, on the bin, on the fridge.