Mariam Jammoul — Brand identity

Brief

Build a personal identity for a practice rooted in listening — calm, geometric, and unmistakably hers.

01 — Concept

The name becomes symbols

Each letter of مريم is abstracted into a geometric mark. Four shapes, four values: open, harmonious, balanced, aware.

Geometric symbol for the Arabic letter meem — مmeem

Geometric symbol for the Arabic letter yeh — يyeh

Geometric symbol for the Arabic letter reh — رreh

”مريم“ بهوية مبنية على التجريد الهندسي، حيث يتحوّل الاسم إلى رموز تعكس التوازن الداخلي والبساطة الروحية. كل شكل يعكس قيمة: منفتحة، متناغمة، ومرتبطة بذات تسعى للسلام والوعي.

02 — Colour

Three tones, no noise

#317faf
Blue — Primary
#56af66
Green — Secondary
#f9f9f6
Off-white — Ground

03 — Mark

One lockup, four grounds

04 — Pattern

The mark, repeated

The four symbols tile into a quiet ground for stationery, social and packaging. The star lifts out as a standalone badge.

05 — Type

29LT Adir

A geometric Arabic–Latin family. Squared bowls and flat terminals echo the symbol system exactly.

Family

Aa Bb Cc

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $

29LT Adir weights: ExtraLight, Regular, SemiBold, ExtraBold

Specimen from the brand board. Web preview above set in Archivo — swap in Adir web fonts when licensed.

06 — In use

Off the board

Delivered

What shipped

Symbol system4 letterforms
Primary logo & lockupAr / En
Logo variations4 grounds
Colour palette3 tones
Pattern & badgeTiling
Typography29LT Adir
Brand boardPDF